BENEFITS OF PRIVATE-LABEL
WHY PRIVATE-LABEL?
Consumers ranging from millennials to baby boomers have changed their attitudes about private-labeled products as methods-of-purchasing habits have changed. What was once seen as generic is now viewed as having value and brand integrity. As a result, the savviest retailers and merchants are using private-label as a tool to offer exclusive, high-quality products, that their customers can’t find anywhere else.
Jewelry Cleaners are known as part of the CPG retail category – “consumer packaged goods.” According to Nielson, growth of CPG private-label products outpaced branded products by more than three to one over the past three years. Data shows that more than half of consumers visit a particular retailer specifically to buy store brands.
What does this mean for jewelers and retailers? Your customers know and love private-label products! They are comfortable with them, loyal to them, and understand that they are exclusive. If you are thinking about adding a private-label jewelry cleaner to your retail mix, now is the time to make your move into this category.
3 Reasons the most successful retailers
are carrying a private-label jewelry care line:
1
PRIVATE-LABEL CREATES A UNIQUE AND EXCLUSIVE PRODUCT
When your customers need to replenish their jewelry cleaner, they will return to your store to purchase more of your exclusive product that they can’t get anywhere else.
2
PRIVATE-LABELING CREATES AN EXTENSION OF YOUR BRAND
Private-label jewelry care products reinforce your customers’ positive feelings about your store and brand. Your customers believe “I should clean my jewelry purchases with professional jewelry care products that come from my trusted jeweler.”
3
PRIVATE-LABELING BUILDS TRUST
Your customized jewelry care line will help connect your customers with your brand, improving customer retention through product association. Each time they see or use your products in their homes, your brand image is strengthened.
