Smart Shine Tips: Three Tips to Make Jewelry Cleaner Your Favorite Add-On Sale

Smart Shine Tips is a new monthly series from The Kingswood Company, the industry leader in jewelry cleaning and care. If you’ve ever wondered how you can sell more jewelry cleaner we’re here to help! Each month we’ll be bringing you pro tips that you won’t find anywhere else. You’ll be able to download the tips to share with your team and store associates.

3 Tips to Make Jewelry Cleaner Your Favorite Add-On Sale

The add-on sale is a tried-and-true way to increase sales. Jewelry cleaner is the perfect complement to any jewelry purchase to help your customers keep their jewelry clean and sparkling at home. Do you know how much of an impact it can have on your bottom line?

1. Jewelry Cleaner Sales Add Up

How many units are you currently selling, and how much more could you be profiting if only a few more transactions each week include jewelry cleaner? Use the chart to see how selling one more unit a week, a day, or with each transaction can really add up. A small change like this can make a big impact.

2. “Do You Want Jewelry Cleaner with That?”

Every time you visit a fast-food establishment or restaurant you get asked “Do you want fries with that?” or if you want to add a beverage or the new special item. Every time. Why? Because it works. Cashiers are trained to say those phrases to get the add-on sales that add up. Remind your customers that they need jewelry cleaner during every transaction, in store and in your online shopping cart. Your customers trust their professional jeweler, and will trust the product recommendations and cleaning advice you give them.

3. Double Up

If the numbers for selling one jewelry care product look good to you, think how much more they could increase if you sell two or more at each transaction. Caring for jewelry is a two-step process – clean then polish. Tell your customers they need two products or bundle them together to see your add-on sales increase.