This month, The Kingswood Company launched a new retail fixture program at the JCK Las Vegas jewelry
show. The innovative program will offer retailers a beautiful and dedicated fixture with significantly more space for merchandising a jewelry care line, as compared to the classic countertop fixture.

Three options are available in different footprints, each with unique features to integrate into a variety of
sophisticated retail environments. The fixtures are available to both private-label customers and those who stock the CLEAN+CARE® product line.

The fixture itself becomes a “silent salesperson” in a retail store, and positions the product line as its own
category, not an afterthought. This type of positioning for jewelry cleaning and care products also sets a tone for the retail sales staff, propelling them to sell the products, and boosting add-on sales.

One retailer who has had the fixtures in stores for over six months, as part of Kingswood’s market testing, has seen substantial results, and significant increases in sales.

“We take a lot of care in how we merchandize and display the jewelry that we offer at The Diamond Cellar, and it made sense to put a similar effort into displaying our branded jewelry care line.” said Andy Johnson, owner of The Diamond Cellar. “Using a dedicated retail fixture emphasizes the importance of the product line, both to our customers and to our own staff. In the six months we have used the fixture, we have seen a marked increase in jewelry care product sales.”

The fixture is designed to match the high-quality and aesthetic of the products it displays, as well as many retail environments. In addition, the signage can be customized for independent retailers.

“Our Retail Fixture Program is innovative and new to the jewelry industry, but is based on a similar successful strategy of merchandising similar product lines, in similar categories,” explained Pam Waclawski, VP Sales & Marketing. “If you visit a shoe department in a specialty retailer or department store, you will almost certainly see a stand-alone fixture merchandising shoe care and cleaning products. This is a successful strategy that is proven and works, and we are excited to bring it to our jewelry retail customers this year.”

“The bottom line is that today’s consumers are looking for aftercare products for all types of luxury goods, from handbags, sneakers and shoes to cars and luxury home goods, and this includes fashion and fine jewelry. ” explained Kristie Nicolosi, President. “Our new Retail Fixture Program allows jewelers to meet this need by stocking and displaying a full jewelry care product line in a new and sophisticated manner.”

The CLEAN+CARE® brand was first established with a single product in 2014, and since then has grown
significantly to a full line of products designed for today’s educated and modern consumer. Distributed in
hundreds of doors throughout the US and Canada, and via its website www.cleanandcarecleaner.com, the brand is trusted by consumers who are looking for professional quality products and education about the right way to clean and care for their jewelry and watches.

Headquartered in Columbus, Ohio since 1956, The Kingswood Company is the world’s leading manufacturer of high-quality private-label jewelry care products, serving thousands of retailers, brand manufacturers and designers worldwide. Kingswood is a subsidiary of GLISTER, INC., which is the owner of the CLEAN+CARE® brand, and was recognized as one of the nation’s fastest growing companies in 2020, 2021, and 2022 by Inc. 5000. www.thekingswoodcompany.com

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Kristie Nicolosi, President and CEO of The Kingswood Company, was inducted into the Private Label Industry Hall of Fame – Class of 2023 by the Private Label Manufacturers Association and Store Brands magazine in recognition of her significant contributions to the growth and development of the global private label industry. The induction took place during PLMA’s 2023 Annual Meeting and Leadership Conference, which was held March 22 – 24 in Orlando.

“It is such an honor to be chosen to join the Private Label Industry Hall of Fame,” said Nicolosi. “I am very proud of all The Kingswood Company has done to elevate the private brand jewelry care space over the past 17 years, and am grateful to my outstanding team for the work we have done together that led to this honor.”

Nicolosi was inducted as a Private Brand Champion. This induction recognizes Nicolosi’s focus on elevating the private-label jewelry care product category in the industry, expanding product options, and designing and manufacturing products that offer the luxury and sophistication desired by today’s jewelry consumer.

Since its inception in 2006, more than 70 industry leaders have been enshrined. Inductees represent some of the most successful and familiar retailers, store brand manufacturers and suppliers, and companies and organizations associated with the private label industry. For the first time in 2023, honorees were chosen in four categories: Next Gen Private Label Leader, Private Brand Champion, Private Brand Innovator and Lifetime Achievement.

Headquartered in Columbus, Ohio since 1956, The Kingswood Company is the world’s leading manufacturer of high-quality jewelry care products, serving thousands of retailers, designers and manufacturers worldwide. Kingswood has been honored with inclusion on the Inc. 5000 list of the nation’s fastest growing companies for three straight years.

The post The Kingswood Company Announces CEO Induction into Private Label Hall of Fame first appeared on The Kingswood Company.

The same concept holds true when it comes to your jewelry care line. Your customers want to be able to clean ALL of their cherished jewelry at home, not just one piece. Does your jewelry care product line offer enough products to make that possible?

Your customers have different varieties of jewelry that need to be cleaned and different times and ways they need to clean them. Jewelry pros know that a jewelry care line needs to cover all the bases.

More Than One Cleaner

Your customers’ jewelry boxes are full of all kinds of beautiful pieces. While a jar of Fine Jewelry Cleaner may be just right for bridal jewelry, what is your customer going to do when she needs to clean those pearls or silver? 

Adding a Gentle Jewelry Cleaning formula to the mix opens the cleaning options up wide, while a Professional Polishing Cloth helps your customer remove tarnish from metals and buff pieces up to a beautiful shine.

Consider a Jewelry Care System, which combines one or two liquid cleaners with a professional polishing cloth in a beautiful boxed set.

Cleaning On the Go

Offering multiple products that clean a wide variety of jewelry is vital – but so is understanding that your customers won’t always be at home when they need to clean their jewelry. That’s why savvy jewelers understand the importance of travel jewelry care options.

She might want to touch up a ring at work, or her watch after a sweaty workout. Make sure she has the right product, in an easy-to-carry form.

A Jewelry Cleaning Wipe tucks into a desk drawer or gym bag, ready to wipe sweat and grime from a watch bracelet or favorite pair of hoop earrings.

Deep Cleaning

Frequent at-home cleaning remains the hallmark of a jewelry care routine, but your customers also look to deep clean their pieces at times. A professional cleaning certainly meets that need, but many of your customers would love to have a deep cleaning option at home.

Consider offering a Professional Ultrasonic Cleaner that cleans jewelry with a wave frequency. An ultrasonic option appeals to those who are looking to use a professional “tool of the trade.” It’s also great for watch-lovers and those that are into technology or gadgets.

Jewelry Cleaner Packettes are pre-measured for the right amount of cleaning boost in the ultrasonic cleaner.

The post Is Your Jewelry Care Line Complete? first appeared on The Kingswood Company.

Smart Shine Tips is a new monthly series from The Kingswood Company, the industry leader in jewelry cleaning and care. If you’ve ever wondered how you can sell more jewelry cleaner we’re here to help! Each month we’ll be bringing you pro tips that you won’t find anywhere else. You’ll be able to download the tips to share with your team and store associates.

3 Phrases That Sell More Jewelry Cleaner

We love hearing feedback from our customers, especially success stories! Use these key phrases that some of the most successful jewelry retailers are saying to get more add-on sales.

1. “How would you like your jewelry to look like this every day? This cleaner will keep it clean until you come in for a professional cleaning.”

Why this works: It reminds customers that they should be routinely taking care of their jewelry to keep it clean and shining between professional cleanings. If they don’t already clean their jewelry at home, this is the perfect time to help them start.

2. “She’s going to want jewelry cleaner to sparkle every day at home.”

Why this works: If the customer is purchasing a gift, they want the recipient to continuously enjoy wearing it, even when it’s not as new.

3. “This cleaner is designed to give it the best sparkle.”

Why this works: Your customer is going to cherish their new purchase, and they want professional, trusted advice to help them take the best care of it.

The post Smart Shine Tips: Three Phrases That Sell More Jewelry Cleaner first appeared on The Kingswood Company.