Is Your Jewelry Care Line Complete?

Would it make sense for you to sell only earrings? Your customers would arrive looking for rings, necklaces, and bracelets, and all you’d have to show them would be hoops or studs.

The same concept holds true when it comes to your jewelry care line. Your customers want to be able to clean ALL of their cherished jewelry at home, not just one piece. Does your jewelry care product line offer enough products to make that possible?

Your customers have different varieties of jewelry that need to be cleaned and different times and ways they need to clean them. Jewelry pros know that a jewelry care line needs to cover all the bases.

More Than One Cleaner

Your customers’ jewelry boxes are full of all kinds of beautiful pieces. While a jar of Fine Jewelry Cleaner may be just right for bridal jewelry, what is your customer going to do when she needs to clean those pearls or silver? 

Adding a Gentle Jewelry Cleaning formula to the mix opens the cleaning options up wide, while a Professional Polishing Cloth helps your customer remove tarnish from metals and buff pieces up to a beautiful shine.

Consider a Jewelry Care System, which combines one or two liquid cleaners with a professional polishing cloth in a beautiful boxed set.

Cleaning On the Go

Offering multiple products that clean a wide variety of jewelry is vital – but so is understanding that your customers won’t always be at home when they need to clean their jewelry. That’s why savvy jewelers understand the importance of travel jewelry care options.

She might want to touch up a ring at work, or her watch after a sweaty workout. Make sure she has the right product, in an easy-to-carry form.

A Jewelry Cleaning Wipe tucks into a desk drawer or gym bag, ready to wipe sweat and grime from a watch bracelet or favorite pair of hoop earrings.

Deep Cleaning

Frequent at-home cleaning remains the hallmark of a jewelry care routine, but your customers also look to deep clean their pieces at times. A professional cleaning certainly meets that need, but many of your customers would love to have a deep cleaning option at home.

Consider offering a Professional Ultrasonic Cleaner that cleans jewelry with a wave frequency. An ultrasonic option appeals to those who are looking to use a professional “tool of the trade.” It’s also great for watch-lovers and those that are into technology or gadgets.

Jewelry Cleaner Packettes are pre-measured for the right amount of cleaning boost in the ultrasonic cleaner.