More Than Just a Label: Why Private-Label Customization is a Brand Must

Times are indeed turbulent. But in these times, retail customers are seeking out the brands they trust. The relationship retailers develop with their customers will become even more important going forward. And, private-label, own-brand products help cement brand loyalty. 

Here are the top five reasons why:

Customizing your own, beautiful and brand-specific jewelry care products is a brand must.

1. Brand Enhancement– When you offer beautiful customized jewelry cleaning products, they reinforce your brand’s quality. 
2. Trust – Your customers trust you as an expert in jewelry and they trust you to offer a clean environment now more than ever. Offering them the highest quality cleaning products that are branded with your logo strengthens your expertise and makes them even more loyal to your store.
3. Brand Loyalty – When your private-label products sit in your customers’ bathrooms and vanities, they further develop brand loyalty. You want them thinking of your brand whenever they think about jewelry, whether they are wearing it or cleaning it.
4. Exclusivity – Your customers love to feel like they are insiders. And your private-label products support that feeling. Your beautiful, custom care products are exclusive to you and you alone, exclusive and outstanding.
5. Margins/Add-On Sales – Offering private-label jewelry care products is a smart way to add on to sales. Starting a line is easy and affordable, allowing for sales-boosting margins.

Why our private-labeling is more than just a label

Our focus and dedication to private-labeling has allowed us to offer the most sophisticated customization options available. Each of our jewelry cleaners has been designed with upscale cosmetic styling in mind. Instead of sticker labels you’ll notice that our products are screen printed for a seamless, sophisticated look. Not only does this look more attractive, but it also withstands regular handling and moisture. No soggy, dirty labels here!

Your private-label jewelry care line should be a full extension of your brand, and we’ve thought of every way to put you in the spotlight. When you receive your order, you’ll notice that only your name is on the product to be truly exclusive. You won’t find “The Kingswood Company” anywhere. Consumers don’t know who The Kingswood Company is (we’re fine with that!) and we don’t want them to be distracted from your beautiful logo by Googling where else they can buy our jewelry cleaner. Your brand is the one they trust and love and we want to keep it that way.

Our customization options are continuously expanding. Custom printed packaging, Pantone matching, foil stamping, specialty coatings – we can do it all. If you have an idea our talented designers and sales team can work with you to develop a product that’s unique and one-of-a-kind.

Whether you’re looking to start your line, reorder or make add-ons/changes to your existing products, click here to get started.