Smart Shine Tips: 3 Things Every Bride Needs to Know

You have sold another engagement ring to a happy wedded couple-to-be. This is a great time to offer helpful tips to your brides-to-be, generating goodwill and helping to cement your relationship for years to come.

For many, an engagement ring is the first piece of fine jewelry a woman has owned. Care and cleaning of a fine piece is different from that for fashion or demi-fine pieces, so help fill her gap in knowledge.

Here are some top need-to-knows for brides-to-be.

1. Brides-to-be love to look down at that ring sparkling on their left hand. The best way to keep that sparkle going is routine, at-home cleaning with a professional jewelry cleaning formula and polishing cloth from your jewelry care line. Offer quality products and explain what formulation works best for the stones and metal in her ring.

2. Help your customer to understand that at-home, DIY jewelry cleaning tricks are old wives’ tales best left in the past. These hacks thrive on the internet but often omit the risks, particularly damage that can be caused by cleaning agents not formulated specifically for jewelry, like ammonia, toothpaste, vinegar and more. Remind them that they can always find high-quality, professional products at your store.

3. While your customer may wish to never take off that beautiful ring, the truth of the matter is that sometimes it’s best to do just that. Rings should be left in a safe place when one is cleaning, exercising, swimming, gardening, and sometimes even when cooking or baking. This protects it agains damage from chemicals or contact with strong forces. Recommend that your customer place the ring in the same place whenever it is taken it off; this helps guard against loss.